How we source our Single Origin Chocolate
The world of fine chocolate is a wonderful one full of glorious cocoa bean types such as Criollo, Trinitario, Arriba Nacional, Fino de Aroma & Sur del Lago, all grown in "The Cocoa Belt" of equatorial countries up to 20 degrees either side of the equator, each creating chocolate with very different, complex flavour notes which are also influenced by how it is grown, harvested & processed... similar to wine & quite fascinating.
We only source fine single origin chocolate made with fine cocoa beans as listed above, pure cocoa butter (& no vegetable fats, which usually includes palm oil, which have no place in fine chocolate) and cane sugar. Currently, we work with chocolate made with fine beans grown in Colombia, Ecuador, Madagascar & Uganda.
The type of chocolate we work with is known as 'Fine' chocolate and fine cocoa bean varietals account for approximately 15% of world cocoa production. The bulk of cocoa is produced mostly in West Africa (which accounts for c70% of world cocoa production) of lower quality 'bulk' cocoa beans. Most of the chocolate products eaten worldwide, and here in the UK, are made with West African beans which sadly also come with many issues around traceability, complex supply chains, slavery and sustainability.
As you may be aware, the price of cocoa has rocketed in early 2024, click here to read co-founder Claire's blog on the reasons why - mostly due to poor harvests in West Africa
To date, we don't make chocolate from beans, we are chocolatiers working with couverture chocolate to make all our creations. To use a baking analogy, we are the bakers, rather than the millers.
However, we are quite different to most chocolatiers in that we have built direct relationships with companies who craft local fine cocoa beans into couverture chocolate in their countries of origin. Why is this different? By producing chocolate at origin, they are adding significantly more value to their local economies as they are literally raising the value of their trade by exporting added value finished products vs low value commodity dried cocoa beans, even fairtrade dried beans. It raises the value of their exports and our partner chocolate companies are employing higher skilled labour, creating a local supply chain, using other local ingredients, such as cane sugar, and generating higher tax revenues.
We believe that this different trade model is more sustainable and fairer as it breaks the cycle of developing countries exporting commodity items for us to add the value in the west (there are several huge cocoa processors in Belgium who supply chocolatiers of all sizes which contributes to our fixation with 'Belgian chocolate').
Importantly, we have built direct relationships with our partners with the shortest supply chain possible and can verify that they are producing chocolate in a fair, sustainable way by visiting them - well, until Covid came along. They are also all really proud that we love working with their chocolate!
So our signature milk and dark chocolates are unique to us - we developed the 'recipes' with our chocolate partners, so you won't find our 47% Colombia milk chocolate or 72% Ecuador dark chocolate anywhere else! These chocolates are delivered direct to us, with no middlemen. We love working directly with our partners as it means that not only do we have confidence in the quality of the beans to make delicious chocolate for you, we also have complete traceability of the chocolate from pod to product - in fact, our Ecuador dark chocolate is made from cocoa beans sourced from just one estate - and we know that our signature chocolate from Ecuador, Colombia & Madagascar is definitely slave-free. Ths is not something that chocolate made with West African cocoa beans can claim, however much they might try to infer otherwise.
We describe our sustainable chocolate sourced from our partners as either 'Direct Trade' or Raisetrade and you will see these icons on our packaging. If you click on the Raisetrade link you can read more about the difference it makes vs the traditional trade model.
We do currently also work with just two chocolate grades which are still produced in Europe. These grades (Uganda 80% & Blonde chocolate) are made with 100% sustainably sourced cocoa beans as verified by the Cacao Trace sustainability programme. Sadly, most of the issues of child labour, exploitation and corruption are in Africa, where Cacao Trace is working in partnership with farmers to help improve the productivity of cocoa farmers, support communities & improve the opportunities for children to go to school.
Improving the sustainablility of growing bulk cocoa for the millions of cocoa farmers and their families in West Africa is a long term project for everyone in the cocoa industry given the number of complex issues that need to be addressed. Whilst it has got better in some respects in the 20 years that we have been in the industry, there is still much work to do done there and as a small business, we are doing our small bit to help support the important work of this sustainability programme.
Our chocolate comes from...
Ecuador - Hacienda Zoilita, Los RiosWe are proud to have been working withMartinetti Cocoasince 2021 when we took delivery of the first 10 tonnes of our signature 72% dark chocolate couverture. We have had more deliveries since and it always super exciting to see the container arrive at our Dorset HQ and to unload it, it having been loaded by Jonathan & his team at Martinetti, 6 weeks before - you can't get a supply chain shorter than that! We are thrilled that this signature dark chocolate, which we use for many of our creations, is also starting to win awards - most recently, our72% Ecuador Dark chocolate Barwon 1 Star Gold in the 2023 Great Taste Awards and our72% dark hot chocolate flakeswon Silver in both the 2022 World Drinking Chocolate Competition (no less) run by the International Chocolate Awards and the Academy of Chocolate Awards.
We also work with their 100% cocoa mass to make our100% sugar-free hot chocolate flakes(winner of 1 Star Gold Great Taste Award 2021) for serving in our cafes and also in tins to enjoy a hot chocolate at home and they also supply us with roasted cocoa nibs which we use in bars, slabs & one chocolate to add a wonderfully intense cocoa crunch.
Martinetti Cocoa is a small family-owned chocolate company based in the Los Rios province, a centre of cocoa farming in Ecuador. Established 50 years ago, historically they only exported cocoa beans but now, led by Jonathan Martinetti, grandson of the original founder, they are making added value couverture chocolate at their small factory in Quevedo and we are their first international customer!
Jonathan and his team buy increasingly rare heritage Arriba Nacional cocoa beans at a premium price directly from local partner cocoa farms, with whom they have built long term relationships over many years, and ferment and dry the beans at their factory to ensure quality control.
Our Martinetti chocolate also has full traceability down to the single farm it is grown in - Hacienda Zoilita in the north of the province. Hacienda Zoilita is a 200 hectare farm of which 160 hectares are planted with cocoa trees and the remaining with a natural forest of teak and papaya, which also create shade for the arriba nacional cocoa trees. It is a slave-free professionally run, family farm with the adults of three families working on the farm whilst children go to school. A benefit for the farm workers is affiliation to Ecuador's healthcare system (which is not free to access unlike the NHS), which also pays towards a state pension. This farm has also had Rainforest Alliance certification and is in the process of renewing that. They supply Martinetti exclusively with their pure heritage arriba nacional cocoa beans, the national bean of Ecuador, which has a gorgeous rich mellow cocoa flavour with hints of purple fruit like raisin, coffee and citrus tones.
All Martinetti chocolate is also soya-free. We are delighted to be working directly with Martinetti chocolate - fully traceable, trusted, sustainable, ethical and delicious!